Perspective

Grand Chelem is guided by the importance of keeping everything in perspective; progress must be beneficial for all and for our planet. The house is therefore committed to a variety of initiatives which together promote human rights and the safeguarding of our precious natural resources and environment for future generations.

Innovation. Grand Chelem considers its success to be inextricably intertwined with its responsibility to be a leader in the adoption of sustainable practices, not only in the promotion but in the implementation of these practices. Innovation is seen as a key element in determining the success of our approach.

We work closely with our partners to ensure our raw materials and products are ethically and sustainably sourced and manufactured, and seek to make a tangible difference by supporting our charity.